Fin and Feather H2O: Successful with Internet Marketing?

ImageWith the warm weather lasting longer than usual, you would think the Fin and Feather H2O name would be more popular than it currently is. What’s the problem? Their “own” existence on the Internet. 

Facebook All the Way

According to an article by Avinash Kaushik, companies need to have both an “own” and “rent” existence online. Fin and Feather H2O does a great job with their “rent” existence with their presence of a successful Facebook page dedicated to their followers. The creators of this Facebook page do not simply “shout” at Facebook followers to use their products, but create a friendly and engaging page to answer questions, wishing people a happy holiday, and creating events that everyone can be involved in if interested. The most successful part of their Facebook page is the subliminal marketing through the advertisement of the new Terry Trueblood Recreational Area. Getting followers excited about this new place for activities is important to the success of their business due to the fact that Fin and Feather H2O is located there.

Nonexistent Website

Although their social media presence is sturdy with Facebook, their website has a ways to go to improve. They are currently solving for local maxima and satisfying one outcome instead of multiple global maxima outcomes. The only available website aims at their store and products of their store. A Facebook page is advertised on the home page for their store, but no social media sites are advertised for the specific Fin and Feather H2O. This is especially disappointing due to the heat wave we have been experiencing lately. On this site there is no information that pops out at users related to the Terry Trueblood Recreational Area and no advertisements specifically to their store branch of H2O gear. I can say without hesitation that if there were to be more marketing on their website, they would have had a better turnout this season at the Rec Area.

No Mobile Strategies Implemented

Although two users have checked in at Foursquare on mobile devices, no mobile strategies are integrated into their marketing strategy. With the use of SmartPhone technology, Fin and Feather H2O has a great opportunity to create a mobile app, and they are falling short. Although their website for their store is informational, there is too much information to easily navigate through on a mobile device. Making their information mobile friendly will create a stronger marketing strategy overall in this new technology-driven world.

Mediocre Digital Marketing

Overall, this company is in the right direction, but needs a solid digital marketing plan for the remainder of the season. If planned correctly, they are bound to be extremely successful in the next season of H2O sports and activities at Terry Trueblood Recreational Area.

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