As mentioned in the previous post on Scattered Thoughts, my discovery with Fin and Feather H20 is a small representation in the world of Twitter. In today’s society, Twitter is an easy and great way to connect with people of all ages, but specifically for Fin and Feather’s target demographic of middle aged and active members of the community.
Important Twitter Accounts
Starting a new Twitter account may seem overwhelming, but it is easy to start up once you begin to follow the right people. I recommend that Fin and Feather H20 follow 3 different groups of Twitter accounts: The press, University, and local community. These 3 areas are important because the press has already written information about the park and opening of Fin and Feather H20, the University can be useful in targeting students and collaboration, and the local community is important to target to get customers that will not just be here for the 4 years that students generally attend college. From the press, important accounts to follow are @KCRG, @Presscitizen, and @TheDailyIowan. @uiowa is the major university account that should be followed, and @ICParksandRec, @CityofIowaCity, and @IowaCityIowa are all local Twitter accounts that can reach a mass group.
Potential Twitter Handles for Fin and Feather H20
Although Fin and Feather H20 has established a Twitter handle, they are not using it as they should. The handle @FinH20, which has already been established, is a solid twitter handle-that is, if they decide to use it. Other potential options for handles could include @FandFH20, @FinFeatherH20, or @FinandFeatherH20. Although you want to keep the handle concise and understandable, the last option represents the company and is not too confusing or long to remember. Therefore, I personally like the final option of @FinandFeatherH20 the best.
Tweets and Direct Messaging
Tweets are a great way to show customer service and engage with numerous people in one specific instant. However, some tweets out there should not be visible to every account possible. Therefore, Direct Messaging (DM) was created. There are numerous instances when an account would like to DM other accounts, but specific to Fin and Feather H20, they would want to DM when it comes to asking the press for help or merging with the University. The first example of a DM to the press accounts could look like this, “We have new products and specials coming up for the new season. Didn’t know if you would be interested in doing a press piece on us again, but we would love it!” This way, the press accounts realize that their previous efforts did not go unnoticed, and that they appreciate any help they can get. An example of a DM to the University could look like this, “We know there are recreational weekend classes the University offers to its students. Would you be interested in partnering with us for one of those classes?” Again, it shows the Fin and Feather H20 is aware of University partnerships, and is opening up an avenue of communication between these Twitter accounts.
The Use of Hashtags
Hashtags (#) are increasingly important to any form of social media. They allow accounts to connect with others with the use of a simple phrase that could be “trending” online at any moment. It depends on what is trending, or you could make up your own hashtag for simple tweets. One tweet that could be used by Fin and Feather H20 could be, “Tired of your everyday work and school schedule? Relax at the park with our fun water activities before summer weather is over! #dayinthesun OR #daretoexplore.” Another tweet could be promoting family life, such as, “Too busy for family time lately? Enjoy the day at the park with our fun water sports that the whole family can enjoy! #familyday #lovelife #reconnect.”
Try Something New
Overall, Fin and Feather H20 does not seem aware of the endless possibilities that can come about the use of more social media tactics, especially Twitter. With some simple guidelines, you never know where your business can take off! Don’t be afraid to make your company GREAT! #trysomethingnew